Custom-made for fashion’s unique needs

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Case Study: How Closet London upped its mobile sales and conversion after migrating to BigCommerce

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A solution tailor-fit for fashion and apparel

BigCommerce delivers on fashion’s unique site experience and personalisation needs, while accounting for larger catalogues, multiple sales channels and high-customer expectations. We have you covered.

Endless opportunity to shape your customer experience

At the end of the day, the ecommerce technology you plug in needs to do one thing: work the way you need it to. That’s why BigCommerce uses Handlebars and Javascript as development languages, and pre-built WordPress and Drupal integrations so you can build the next best retail experience on the web.

Native and custom functionality to drive innovation

BigCommerce offers the tools, resources and expertise to ensure you’re enabled to take your vision to the next level. Develop personalised customer experiences with native customer group segmentation and 70+ promotion rules — and then customise by syncing platform data to any third party tool in your ecosystem. The sky’s the limit.

The invite-only list? You're on it.

BigCommerce partners closely with numerous payment gateways like Facebook, Amazon, Google, PayPal, and Square to ensure our fashion retailers have early adoption access to new sales features on all channels. As a BigCommerce merchant you’ll be first in line, without having to do a thing.

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Questions about how we can help your business?

Our sales and support teams are available via phone, live-chat and email.

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Prototype your designs behind-the-scenes

“We wanted a system that would integrate seamlessly with a robust email solution in parallel to our media channels, giving us actionable insights into the performance of these various channels. BigCommerce was again the right fit.”

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Fashion retailers ahead of the trend

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Case Study


Discover how BigCommerce helped this merchant meet its customers at the point of their needs.

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Case Study


TYLER'S new customer experience drives a 2X increase in conversion after migrating from Magento

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Case Study

Bohemian Traders

Top fashion retailer tripled customer growth and increased revenue by 166%

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Our Partners

Our network of agency partners will help you deliver your ecommerce projects faster than on alternative platforms. Regardless of complexity or budget, we'll help you kick off your next project with the perfect partner.

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Resources & Blog


2022 Global Ecommerce Report: Fashion and Apparel

Explore insights from BigCommerce’s report on 2022 fashion industry trends.

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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumers' Needs

Read about the trend that is boosting retailers' bottom lines.

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Bigger than you need right now? Start with BigCommerce Essentials.

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