Wholesale and retail come together on a single site

Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.

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Download the report: "Insider Secrets to Wholesale and B2B Success"

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Wholesale channel management without the hassle

Single front and back-end experience

Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customise your site for their product and price needs when they login.

Automated customer group management

Assign wholesale customers to unique customer groups to automatically customise their site experience, including unique pricing, products, re-ordering and approval processes.

Built-in price list functionality for client customisation

Customise prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.

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Questions about how we can help your business?

Our sales and support teams are available via phone, live-chat and email.

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Wholesale Case Studies

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Case Study

Casey's Distributing

Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.

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Critical features, right out of the box

Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences — both of which are supported by our platform.

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Simplified segmentation

Faceted search built off of Elasticsearch, including custom field support for refined searching. We also partner with Nextopia, and punchout tools including PunchOut2Go.

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Wholesale-specific payment solutions

Native CSR generated quote management and bulk pricing broken down to the SKU level for reach individual customer or customer group, with no caps.

Resources & Blog


2022 Global Ecommerce Report: Fashion and Apparel

Explore insights from BigCommerce’s report on 2022 fashion industry trends.

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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumers' Needs

Read about the trend that is boosting retailers' bottom lines.

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